Brow & lip studio
Two always-on campaigns, one for brows and one for lips, both built to start a WhatsApp chat.
- Service
- Meta ads
- Industry
- Beauty · Embroidery
- Goal
- WhatsApp enquiries
- Market
- Klang Valley
Two treatments. Two campaigns.
The studio offers brow and lip embroidery. Both are considered purchases: people want to see results, ask about pain and downtime, and check the price before they book. So the job of the ad was simple. Get the right person to send a message.
Split by treatment
Brows and lips ran as separate campaigns, so each ad spoke to one need and budget could follow whichever was cheaper per chat.
Before & after up front
The creative leads with a natural-looking before and after, in Chinese, for the studio's core audience.
Send Message, not a website
Every ad opens a WhatsApp chat. A clear offer and a limited number of slots give people a reason to message today.
WHAT HAPPENEDThe two campaigns started 300 conversations, with the best ad set bringing chats in at RM4.65 each and reaching 53.5K people.
Figures from Meta Ads Manager. Client name and branding removed for privacy.
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