← All work
↗Visit WebsiteTRUU Skincare
Landing PageBeautyConcept
A single cleanser at RM140.40 has to earn its price.
- Brand
- TRUU · True You
- Type
- Concept landing page
- Role
- UX, web design, copy
- Year
- 2026
Luxury that explains itself
A single cleanser at RM140.40 has to earn its price. Shoppers need to understand why it's different from a cheap face wash before they add it to the bag.
A warm gold, editorial landing page that teaches first and sells second, with the bag always one tap away.
- "Why does your skin feel tight?" section that explains over- and under-cleansing
- Formula story: 51% probiotics and 25% Japanese amino acids, and what they do
- Drag-to-compare before-and-after slider and a 3-step ritual
- Mini cart bar that follows you down the page
Teach, then sell
The page explains the skin problem before it shows the product.
See the difference
A drag slider shows the skin before and after the routine.
Always ready to buy
Price and Shop button stay on screen from start to finish.
DESKTOP
Scroll through it.
MOBILE FIRST
Luxury on a small screen.
The big serif headline, the glowing bottle and the price all fit on the first screen, so the brand feels premium even on a phone.
NEXT PROJECTD&Y Hair Design
LET'S TALK
Want one like this?
Tell us what you're building. We reply within one working day with a first idea, not a sales script.